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RESEARCH PUBLICATIONS & PRESENTATIONS
Dr. Supichaya Meesad
Director of Naresuan University International College
1) Meesad, S. (2019). The perception of International Business Management Students Towards Intercultural Communication Apprehension, Proceeding of The 10th International Academic of Suan SunandhaRajabhat University, 29th March 2019, Bangkok, Thailand; p.20-28

Abstract

The perception of International Business Management Students Towards Intercultural Communication Apprehension

Intercultural communication apprehension (ICA) can affect the ability to contact people from different backgrounds and to do international business. The main purpose of this study was to understand the perception of international business management (IBM) students towards ICA. Mixed methods were used to conduct this study. A quantitative approach was used to collect data regarding the perception of IBM students towards ICA. A qualitative approach was used to gather information on intercultural communication. Pre-test and post-test surveys were used to gather the data and check if the students’ knowledge changed after receiving the training. The results presented that the classroom-integrated sessions regarding intercultural communication had helped the IBM students to have a lower level of hesitation and anxiety when communicating with people from different cultures or backgrounds. The results in the open-ended question section also indicated that the participants had gained more understanding in intercultural communication and expanded their perspective in intercultural communication.

2) Boa, E. A. & Meesad, S. (2017). Implications of the greying population in Thailand: HR perspectives. Proceeding of the International Conference on Business Management and Social Sciences, November 8-10, 2017 Phitsanulok, Thailand 2017; p. 387-402.

Abstract:

Implications of the Aging Population in Thailand: An HR Perspective

Among the countries in the world where the numbers of older persons are rising sharply is Thailand. The speed of demographic shift in Thailand poses insurmountable challenges and opportunities. The aims of this study were to identify the opportunities and threats of the graying population in Thailand and to suggest strategies/measures that will be beneficial to them as perceived by Human Resource (HR) professionals. This is a pure qualitative study whereby the sample consisted of ten (10) HR professionals from different companies and sectors around Thailand. An in-depth interview was employed with the HR professionals. The interview transcripts were analyzed and coded to identity emerging patterns and themes using the Taylor-Powell and Renner approach. Findings revealed that the HR professionals interviewed are divided in their perceptions about employees aged 60 and above as being part of the workforce in Thailand; some answered positively and some negatively. According to the participants, there are numerous opportunities including specialist and management positions, flexible work, a rise in demand for senior employees, and resource for the labor market. On the other hand, the participants mentioned quite a longer list of the threats of the aging population which are summarized into a lack of respect due to generation gaps, a lack of technological know-how, productivity gaps, job availability, health insurance, a lack of support from employers, age discrimination, a lack of acceptance from the labor market, a lack of financial security, a high risk of various diseases, and common notions of retirement. The HR professionals unanimously answered that the current legislation protecting the rights of older persons in Thailand is not sufficient. The HR professionals suggested six strategies to prepare the aging population in Thailand: boost fertility, extend the age of retirement, provide better/more welfare, create more job opportunities, set up related legislation for older persons and personal savings.

Keywords: aging, population, Thailand, opportunities of aging population, threats of aging population

Saranporn Kirdkoh
International Business Management
1) Ngamrung S. & Kirdkoh S., (2019), A study of bilingual websites as a marketing communication tool in tourism industry: The case study of cafes in Phitsanulok, Thailand, 10th National and International Conference on Global Goals, Local Actions: Looking Back and Moving Forward, 97.

Abstract

A study of bilingual websites as a marketing communication tool in tourism industry: The case study of cafes in Phitsanulok, Thailand
Website is currently one of the most effective tools to advertise and communicate to the customers beyond geographical area as well as to expand businesses. Bilingual websites become necessity for businesses to utilize it as a marketing channel, e.g. to increase the sales. The purpose of this research was to explore the impacts of bilingual websites as a marketing communication tool in tourism industry. It is a qualitative study where an in-depth interview and observation were used in this research with 12 café owners who are currently using bilingual websites and are operating in the downtown of Phitsanulok province. The result revealed that bilingual website is an effective marketing communication tool to boost café businesses. The entrepreneur has to be aware and realize the prime benefits of using bilingual website as it is one of the crucial elements of successful business presence, resulting in having more customers, generating more trust, and income.

Keywords: bilingual websites, marketing tool, tourism industry.

2) Boa, E. A., Saranporn, K. (2013). Mandatory Continuing Legal Education: Its Role in the Practice of Law in Thailand published and presented in the proceeding of the International Conference on Teaching and Learning Proceeding, November 22, 2013, Bangkok, Thailand.

Abstract:

Mandatory Continuing Legal Education: Its role in the Practice of Law in Thailand

This study explored the perceptions of the members of the legal profession in Thailand regarding the mandatory continuing legal education. One of the professions in Thailand that does not require continuing education is the legal profession. This study investigated on whether continuing legal education should be made compulsory; the coverage of the continuing legal education; the period for conducting continuing legal education; and whether continuing legal education be made a requirement for renewal of a lawyer’s license. This study is a cross-sectional quantitative type. Primary data was collected by using printed questionnaire and distributing it personally to 250 participants, who are members of the legal profession in Phitsanulok, Thailand.The findings of this study are as follows:
1. The participants in the study viewed mandatory compulsory legal education neutrally. They neither agree nor disagree of whether continuing legal education should be made compulsory in Thailand. However, the participants agree on several benefits of CLE.
2. The participants disagree that the following should be exempted from the continuing legal education: Prime Minister and Deputy Prime Minister if lawyers , Senators and Members of the Parliament if lawyers, and directors of any government departments engaged in the practice of law. Moreover, the participants neither agree nor disagree that the following should be covered by CLE: justices of the Supreme Court, justices of specialized courts, public prosecutors, and incumbent deans and law professors.
3. The participants neither agree nor disagree of whether CLE should be conducted.
4. On the last question of whether continuing legal education be made a requirement for renewal of a lawyer’s / judge’s / public prosecutor’s license, the participants gave the lowest rating to this question. They vehemently disagree that continuing legal education be made a requirement for the renewal of their license.
5. The top comment of the participants was CLE should be made compulsory and should focus on ethics of the profession.
6. Finally, the professional characteristics such as age of professionals, gender, level of education, practice setting, number of years admitted in the Thai Bar Association and the Lawyer’s Council of Thailand do not influence their perceptions and attitudes towards mandatory continuing legal education.

Don August G. Delgado
English for Business Communication
1) Delgado, D.A. (2019). Metacognitive Writing strategies and difficulties of NUIC Freshmen in Academic Writing. Published and presented in the proceedings of 13th International Conference on Language, Innovation, Culture, and Education 2019 and 2nd International Research Conference on Management, Leadership, and Social Sciences 2019, Bangkok, Thailand, February 23-24, 2019. Issue 3-2019, e-ISSN 2682-7697, pp. 6-21.

Abstract

Metacognitive Writing strategies and difficulties of NUIC Freshmen in Academic Writing

This study explores the metacognitive strategies and difficulties of NUIC freshmen in English Academic Writing. It aims to know if they use a plan or strategy every time they write on any topic. In addition, it also aims to identify the difficulties of participants in writing based on content, structure, and language. It is concluded that NUIC EFL students have problems on metacognitive strategies and difficulty in writing due to their low English proficiency and this insufficiency led them to severe comprehension problems in all levels’ of reading, writing, listening, and speaking.

2) Delgado, D.A. (2016). Survey Study of Integrative and Instrumental Motivation in English Language Learning of First Year Students at Naresuan University International College (NUIC). Published and presented in the proceedings of 6th International Conference on Language, Education, and Innovation 2016, Singapore, October 29-30, 2016. ISBN 978-967-14467-1-3, pp. 6-16.

Abstract:

Survey Study of Integrative and Instrumental Motivation in English Language Learning of First Year Students at Naresuan University International College (NUIC)

This study focuses on the integrative and instrumental motivation levels of all the first year students of Naresuan University International College. All respondents in this study received a revised questionnaire with 24 questions that were randomly arranged; 12 for integrative motivation and 12 for instrumental motivation. The questionnaire employed the five-point Likert scale. Overall, the respondents got an average interpretation on both motivation factors: integrative and instrumental. This study concludes that the respondents are neither integratively nor instrumentally motivated students.

3) Delgado, D.A. (2015). A Survey of Vocabulary Learning Strategies of English for Business Communications (EBC) Students at NUIC. Published and presented in the proceedings of The Asian Conference on Arts and Humanities 2015: Official Conference Proceedings, Osaka, Japan, April 2-5, 2015. ISSN: 2186-229X, pp. 679 – 692.

Abstract:

A Survey of Vocabulary Learning Strategies of English for Business Communications (EBC) Students at NUIC

This study investigated the receptive vocabulary size levels and the vocabulary learning strategies (VLS) of English for Business Communications students of Naresuan University International College (NUIC), Thailand. The study identifies the most and the least frequently used VLS of the participants and the differences of the VLS used by participants with high receptive vocabulary size as compared to participants with low receptive vocabulary size. All participants completed Nation’s vocabulary level test from 1st 1000 to 10th 1000, and the vocabulary learning strategies questionnaire. The methodology used in this study was mixed method, and t-test was the main statistical treatment used using the 0.01 level of significance. The results show that the most frequently used VLS are dictionary, autonomy, and guessing strategies. The least frequently used VLS are selective attention, memory, and note-taking strategies. There were slight differences in the VLS used by the compared groups, but based on the statistical treatment of the data, there were no significant differences in the vocabulary learning strategies used.

Lorenzo E. Garin Jr.
Human Resource Management
1) Saranrat, C. & Garin, L.E. (2019). Factors influencing Stress of Employees and Its Impact to Employee’s Performance in the Workplace. Presented and published in the proceedings of the National and International Conference on Political Science and Public Administration, Phitsanulok, Thailand. April 29-30.

Abstract

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Dr. Eugenia A. Boa
Human Resource Management
1) Lhamo, R. & Boa, E. A. (2018). Perception of Bhutanese Employees towards Labor Unions. Published and presented in the proceeding of the International Conference on Economics, Management and Social Study. December 21 – 22, 2018.

Abstract:

Perception of Bhutanese employees towards labor unions
Labor unions have played an important role in shaping the workforce and protecting the rights of employee. However, many employees in Bhutan are unaware about labor union and how they can be protected through labor unions. The purpose of this research was 1) to create awareness of unions to Bhutanese employees; 2) to find out why labor unions are not popular in Bhutan; and 3) to understand the disadvantages to Bhutanese employee of poor practice of labor unions. Even though the government of Bhutan has enacted the labor and employment act in 2007, most of the people in Bhutan are still unaware about this law and its benefits. A survey questionnaire was distributed to 104 employees in one of the companies in Bhutan manufacturing polypropylene packaging bags. The results showed that most of the employees neither agree nor disagree regarding the popularity of labor unions in Bhutan. It was concluded that the employees are not aware about the unions and have little knowledge about the existence labor unions in the country.
Keywords: labor union, worker association, employee, basic rights of employees, Bhutan

2) Kraikijrat, P., Boa, E. A. & Kongthaewtong, P. (2018). A Study on the Perception of Undergraduate Students towards Flexible Workplaces at Naresuan University in Phitsanulok. Published and presented in the proceeding of the International Conference on Economics, Management and Social Study. December 21 – 22, 2018.

Abstract:

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3) Boa, E. A. (2017). Human Resource Development (HRD) Challenges in Response to the ASEAN Community Integration: A Case of Multinational Corporations in Thailand published and presented in the proceeding of the Global Conference on Business and Social Sciences, Bangkok, Thailand, December 4-5.

Abstract:

Human Resource Development (HRD) Challenges in Response to the ASEAN Community Integration: A Case of Multinational Corporations in Thailand

The Association of Southeast Asian Nation (ASEAN) is a work in progress. This study explores the pressing human resource development (HRD) challenges and impacts of ASEAN Community integration, specifically Thailand as perceive by human resources (HR) professionals working in multinational companies in Thailand. Ten multinational corporations of different nationalities, with a total of fifteen HR professionals were the target group of this study. Mixed method using semi-structured interview and checklist were employed in collecting data. Findings reveal that leadership, culture, skills of workforce particularly English language, technology, quality of education, and specific HR functions such as training and development and recruitment are the barriers and impediments in realizing the ASEAN Community. Furthermore, the perceived tangible gains of the integration include knowledge, culture and technology sharing, economic development, connectivity and employment opportunities. HR professionals suggested preparations needed for the workforce in Thailand and other member states such as enhancement of skills and abilities focusing on language, culture competence and educational reforms.

Keywords: ASEAN, human resource development, Thailand, HR professionals, multinational corporation

4) Boa, E. A. & Meesad, S. (2017). Implications of the Greying Population in Thailand: HR Perspectives published and presented in the proceeding of the International Conference on Business Management and Social Sciences, Phitsanulok, Thailand, November 8-10. (Awarded as “Best Paper.”)

Abstract:

Implications of the Aging Population in Thailand: An HR Perspective
Among the countries in the world where the numbers of older persons are rising sharply is Thailand. The speed of demographic shift in Thailand poses insurmountable challenges and opportunities. The aims of this study were to identify the opportunities and threats of the graying population in Thailand and to suggest strategies/measures that will be beneficial to them as perceived by Human Resource (HR) professionals. This is a pure qualitative study whereby the sample consisted of ten (10) HR professionals from different companies and sectors around Thailand. An in-depth interview was employed with the HR professionals. The interview transcripts were analyzed and coded to identity emerging patterns and themes using the Taylor-Powell and Renner approach. Findings revealed that the HR professionals interviewed are divided in their perceptions about employees aged 60 and above as being part of the workforce in Thailand; some answered positively and some negatively. According to the participants, there are numerous opportunities including specialist and management positions, flexible work, a rise in demand for senior employees, and resource for the labor market. On the other hand, the participants mentioned quite a longer list of the threats of the aging population which are summarized into a lack of respect due to generation gaps, a lack of technological know-how, productivity gaps, job availability, health insurance, a lack of support from employers, age discrimination, a lack of acceptance from the labor market, a lack of financial security, a high risk of various diseases, and common notions of retirement. The HR professionals unanimously answered that the current legislation protecting the rights of older persons in Thailand is not sufficient. The HR professionals suggested six strategies to prepare the aging population in Thailand: boost fertility, extend the age of retirement, provide better/more welfare, create more job opportunities, set up related legislation for older persons and personal savings.
Keywords: aging, population, Thailand, opportunities of aging population, threats of aging population

5) Hipsher, S.A., & Boa, E.A. (2017). Global mobile workforce in multinational enterprises: A call for more inclusive frameworks published and presented at International Conference on Emerging Trends and Issues in Management, Kathmandu, Nepal, June 1-2.

Abstract

Global mobile workforce in multinational enterprises: A call for more inclusive frameworks

The study of expatriates has been heavily influenced by a perception of expatriates as being mostly middle-aged male managers being sent to other countries by large organizations. Yet, we see a growing acknowledgement the vast majority of individuals who are working internationally do not fit neatly into the categories created by the traditional definitions of being an expatriate. Therefore, to better understand today’s globally mobile workforce, more inclusive studies which include both traditional and non-traditional expatriates are needed. An exploratory study of Asian female expatriates working in education, who could be considered non-traditional expatriates, was conducted to explore the motivations and experiences of individuals working internationally who are coming from backgrounds different from the backgrounds of most researchers and therefore come from categories of workers who have been mostly excluded from most previous academic studies of the expatriate experience.

Keywords: expatriate, Thailand, human resources, motivation, experience

6) Boa, E. A., Wattanatorn, A. & Tagong, K. (2016). The implementation and evaluation of satisfaction of Blended Socratic Method of Teaching (BSMT): An Instructional Model to Enhance the Critical Thinking skills of undergraduate business students. Journal of Education, Naresuan University, July – September 2016, Volume 18 No. 3.

Abstract:

The implementation and evaluation of satisfaction of Blended Socratic Method of Teaching (BSMT): An Instructional Model to Enhance the Critical Thinking skills of undergraduate business students

The main focus of this study was to implement and evaluate the level of satisfaction of undergraduate business students towards an instructional model known as the Blended Socratic Method of Teaching (BSMT) developed to enhance their critical thinking skills. The model refers to a set of inter-related components arranged in sequential order which provides guidelines to teachers to achieve RED – recognizing assumptions, evaluating arguments, and drawing conclusions). The specific purposes of this research were 1) to implement and determine the effectiveness of the instructional model, and 2) to evaluate the level of satisfaction of undergraduate business students towards the instructional model.
The research methodology comprised two phases corresponding to two research objectives: 1) implementation of the developed instructional model with 40 undergraduate business students majoring in Human Resource Management at Naresuan University International College (NUIC) and the determination of the effectiveness of the model and 2) evaluation of the satisfaction of the undergraduate business students towards the instructional model.
The results were as follows:
1. During the implementation of the model, the findings revealed that the developed model is an effective instructional model to enhance the critical thinking skills of the undergraduate business students, as shown in the students’ pre-test (x̅=13.20) and post-test score (x̅=25.17) in the critical thinking appraisal, which is significantly different at 0.01 level of significance.
2. The undergraduate business students were “highly satisfied” with the Blended Socratic Method of Teaching (BSMT) Model as they evaluated the model “strongly satisfied” in all aspects—objectives, syntax, content, support system, principles of reaction, the social system, measurement and evaluation, and impact on students and students self-rated accomplishments. The undergraduate business students were in complete agreement that the model enhanced their critical thinking as well as other 21st century skills, communication and collaboration, problem solving, and decision making.

Key words: Instructional model, critical thinking, Socratic method of teaching, blending learning, undergraduate business students

7) Boa, E. A., Saranporn, K. (2013). Mandatory Continuing Legal Education: Its Role in the Practice of Law in Thailand published and presented in the proceeding of the International Conference on Teaching and Learning Proceeding, November 22, 2013, Bangkok, Thailand.

Abstract

Mandatory Continuing Legal Education: Its role in the Practice of Law in Thailand

This study explored the perceptions of the members of the legal profession in Thailand regarding the mandatory continuing legal education. One of the professions in Thailand that does not require continuing education is the legal profession. This study investigated on whether continuing legal education should be made compulsory; the coverage of the continuing legal education; the period for conducting continuing legal education; and whether continuing legal education be made a requirement for renewal of a lawyer’s license. This study is a cross-sectional quantitative type. Primary data was collected by using printed questionnaire and distributing it personally to 250 participants, who are members of the legal profession in Phitsanulok, Thailand.The findings of this study are as follows:
1. The participants in the study viewed mandatory compulsory legal education neutrally. They neither agree nor disagree of whether continuing legal education should be made compulsory in Thailand. However, the participants agree on several benefits of CLE.
2. The participants disagree that the following should be exempted from the continuing legal education: Prime Minister and Deputy Prime Minister if lawyers , Senators and Members of the Parliament if lawyers, and directors of any government departments engaged in the practice of law. Moreover, the participants neither agree nor disagree that the following should be covered by CLE: justices of the Supreme Court, justices of specialized courts, public prosecutors, and incumbent deans and law professors.
3. The participants neither agree nor disagree of whether CLE should be conducted.
4. On the last question of whether continuing legal education be made a requirement for renewal of a lawyer’s / judge’s / public prosecutor’s license, the participants gave the lowest rating to this question. They vehemently disagree that continuing legal education be made a requirement for the renewal of their license.
5. The top comment of the participants was CLE should be made compulsory and should focus on ethics of the profession.
6. Finally, the professional characteristics such as age of professionals, gender, level of education, practice setting, number of years admitted in the Thai Bar Association and the Lawyer’s Council of Thailand do not influence their perceptions and attitudes towards mandatory continuing legal education.

8) Boa, E. A. (2009). Crime of Passion in Thailand and in the Philippines published and presented in the proceeding of the Naresuan University Conference, July 27 -30, 2009.

Abstract:

Crime of Passion in Thailand and in the Philippines
This study was conducted to investigate and compare the crime of passion in Thailand and in the Philippines. The study comprised the maximum penalty imposed, self-defense principle, aggravating circumstances, and the “battered woman syndrome” in the two jurisdictions compared. The main instrument employed was an in-depth study of written materials related to the crime of passion. The Penal Code, special laws, Supreme Court decisions, presidential decrees, and ministerial regulations of the two countries compared were investigated. The findings revealed that murder in Thailand and in the Philippines is considered as a separate and distinct offense from the crime of passion. Crime committed in a state of passion in Thailand and in the Philippines is considered as an extenuating circumstance. Crime of passion cannot be considered as self-defense and aggravating circumstance, and in both jurisdictions, the battered woman syndrome defense needs strong evidence that it is not premeditated to qualify as a self-defense for the crime committed.

Keywords: crime of passion, murder, aggravating circumstances, battered woman syndrome, self-defense

9) Boa, E. A. (2008). Thai Labor Laws and Philippine Labor Laws: A Comparative Study presented and published in the Naresuan University Conference. November 2-5, 2008.

Abstract

Thai Labor Laws and Philippine Labor Laws:
A Comparative Study

This study presents a comparison of the labor legislation in Thailand and in the Philippines consisting of the Labor Code of the Philippines, the Thai Labor Protection Act B.E. 2541 (A.D. 1998), and the Thai Labor Relations Act B.E. 2518 (A.D. 1975). Labor standards, labor relations, and post-employment laws embodied in the said laws were investigated. Accordingly, general principles, conditions of employment, basic rights of workers, classification of employees, and causes for termination of employment were analyzed and evaluated. Comparative tables were presented that depicted the existing similarities and differences of the labor laws of the countries compared. The findings revealed that labor standards general principles are different but the conditions of employment are similar. The labor relations laws of the two countries were found to be different in many provisions. Some principles of labor law which are provided by one country might not be provided by the other and vice versa.

Keywords: labor law, labor relations, labor standard, post-employment

Mr. Chon Ne VILLE
English for Business Communication
Egbert, J., & Neville, C. (2015). Engaging K–12 language learners in media literacy. TESOL Journal, 6(1), 177-187.

Abstract:

Calls to integrate media literacy into K–12 language classrooms appear to have gone largely unheeded. However, media literacy skills are seen as crucial for 21st‐century learners. This article answers the calls for a focus on media literacy in the language classroom by addressing both why and how systematic attention might be brought to this issue and by highlighting the connections between language and media literacy.

NeVille, Chon., Kaikew, K., & Theekwang, N. (2018) How Are Thai University Students Gaining Experience and Opportunity from Their Online Businesses. RSU Journal. p. 1669-1680. https://rsucon.rsu.ac.th/files/proceedings/inter2019/2009_20190509141000.pdf

Abstract:

The author wants to create awareness to a growing trend in Thai university students, which is studying and having an online business using social media as the platform. The first objective is to investigate factors that influence sales success from social media. The second objective is to explore perceptions about how having a social online business can improve academics, social environments, and career prospects. The methodology is as follows: the key participants are Thai university students in Phitsanulok who have an online business. Snowball sampling will be utilized to ensure that participants meet the inclusion criteria. Interviews would be an ideal form of collecting data so these, and potential future online business owners gain awareness and insight into this trend. There are pros and cons to having an online social media business, and relevant discourse in this area would be fruitful for all those considering making this choice. Results/Discussion: A theory that can be directly related to this study is Uses and Gratifications Theory, which states simply that media users have an idea or goal and feel the need to use media in such a way to meet those needs or desires. A high level of media literacy and social awareness is paramount. The real key idea here is how these students are finding opportunity, in a real-world way to put their learning in class to work for them, while continuing to experience social change. Coding and content analysis will be used to express and interpret the data that is collected.

Chon NeVille, Nutsuda Sonsing, and Nitchanan Chotirat

Abstract:

The researchers want to find out how working or studying in America affects their academic lives when they return to university. Second, the paper will explore what benefits being immersed in English have on a Thai university student in terms of language. Finally, the researchers want to find out how this cultural experience influences social learning. Semi-structured interviews will provide useful and direct feedback from students who have worked or studied in America. Purposeful sampling will be used at Naresuan University to get participants. Bandura’s Social Learning Theory will be utilized to guide this paper for the social aspect, and the concept of immersive English will be explored as well in terms of academic progress. This paper will elucidate upon perceptions and truths in such a way that future students can make an informed decision on whether or not at least 3 months in America would provide the right experience. This study is significant to Thai high school and university students specifically, but also may provide insight to any student that wishes to work or study in America. There are a plethora of options for students to study abroad, and America has become a popular destination. There are social and academic ramifications to making the choice to study or work in America, and this paper will provide background information and salient student feedback for others to consider when making a decision to leave Thailand to gain experience in America. Working and studying are different than just traveling, and this study points out the potential opportunities that an American experience can provide a Thai university student. Keywords: Study in America, Work and travel, University students, English immersion might be brought to this issue and by highlighting the connections between language and media literacy.

Chon NeVille, Aoomaim Pakinee

Abstract:

An exploration of the job satisfaction of Thai flight attendants. In-depth interviews provided important feedback about the pros and cons of how flight attendants view their position in the first 5 years of their work. 

Chon NeVille, Dussadee Srikikluen

Abstract:

Fitness gyms have become vital to some students in Thailand.  There is a social and business aspect to a fitness center that also involves a special form of communication.  This study investigated how females are perceived at the gym in reference to their appearance and demeanor.  The results indicate that men are often motivated to go to the gym because of the females, and females are motivated to go to look like some of the ‘sexy’ girls that are there. 

Chon NeVille, New Pattira

Abstract:

Every year new university freshman choose a faculty and career path.  This study explored how this important choice is made, and what are the immediate effects of their choice. 

Chon NeVille, https://so06.tci-thaijo.org/index.php/edujournal_nu/login?source=%2Findex.php%2Fedujournal_nu%2FauthorDashboard%2Fsubmission%2F217052

Abstract:

This study included an interpretative view of how Thai university students are using social media to express opinions about politics and education.  Social media has become a platform of expression for Thai students.