{"id":867,"date":"2025-03-24T09:40:34","date_gmt":"2025-03-24T02:40:34","guid":{"rendered":"http:\/\/ww2.nuic.nu.ac.th\/?page_id=867"},"modified":"2026-09-24T16:09:12","modified_gmt":"2026-09-24T09:09:12","slug":"b-b-a-in-event-hotel-and-tourism-management-ehtm","status":"publish","type":"page","link":"https:\/\/www.nuic.nu.ac.th\/?page_id=867","title":{"rendered":"B.B.A. in Event, Hotel and Tourism Management (EHTM)"},"content":{"rendered":"\t\t
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\r\n B.B.A. Programme<\/span>\r\n

Event, Hotel and Tourism Management<\/h1>\r\n

\u0e2a\u0e32\u0e02\u0e32 \u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e2d\u0e35\u0e40\u0e27\u0e19\u0e15\u0e4c \u0e42\u0e23\u0e07\u0e41\u0e23\u0e21 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27<\/p>\r\n

The Bachelor of Business Administration (B.B.A.) Program in Event, Hotel and\r\nTourism Management (EHTM) International Program offers a unique hands-on\r\nlearning and practices of the fast-growing industry where students have a full freedom to concentrate in either event management, hotel administration,\r\nor tourism management (travel service\/destination management\/tourism start-up). Under this program, the students will be equipped with critical thinking skills and global perspectives of managerial, entrepreneurial, and research necessary for leading the event, hotel, and tourism industry in Thailand and globally.<\/p>\r\n\r\n <\/div>\r\n

\r\n \"Event\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
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40<\/strong>Students per Year<\/span><\/div>\r\n
4<\/strong>Years Full-time<\/span><\/div>\r\n
3<\/strong>Industry Tracks<\/span><\/div>\r\n\t\t
100%<\/strong>Taught in English<\/span><\/div>\r\n
40,000<\/strong>THB \/ Semester<\/span><\/div>\r\n <\/div>\r\n\r\n \r\n
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Programme Documents<\/h2>\r\n
\r\n \u25c6<\/i>Curriculum 2018<\/b>PDF<\/span><\/a>\r\n \u25c6<\/i>Study Plan 2018<\/b>PDF<\/span><\/a>\r\n \u25c6<\/i>Curriculum 2023<\/b>PDF<\/span><\/a>\r\n \u25c6<\/i>Study Plan 2023<\/b>PDF<\/span><\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
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\u25a4<\/i>Areas Covered<\/h3>\r\n
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  • MICE Management and Standards<\/li>\r\n
  • Professional Projects in Meetings, Incentives, Conventions and Exhibitions<\/li>\r\n
  • Media and Digital Creation for Event Projects<\/li>\r\n
  • Digital Marketing, Public Relations and Innovative Cases for the Hotel Business<\/li>\r\n
  • Strategic Tourism Planning and Sustainable Development<\/li>\r\n
  • Risk Management, Best Studies, Policy Analysis and Research<\/li>\r\n
  • Financial, HR, Marketing and Strategy Analysis for Start-ups<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
    \r\n

    Career Opportunities<\/h2>\r\n

    Three industry tracks, one degree \u2014 choose where your career begins.<\/p>\r\n

    \r\n\r\n
    \r\n
    \ud83c\udfe8<\/i>

    Hotel Business<\/h4><\/div>\r\n
      \r\n
    • Front and Revenue Staff<\/li>\r\n
    • Reservation Officer<\/li>\r\n
    • Sales and Marketing Executive<\/li>\r\n
    • Management Trainee<\/li>\r\n
    • PR and Training Officer<\/li>\r\n
    • Butler \/ Concierge<\/li>\r\n
    • Guest Service Agent<\/li>\r\n
    • Marketing Communications Executive<\/li>\r\n
    • Revenue Staff<\/li>\r\n
    • Agents in Hotel Departments in Thailand and Abroad<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n
      \r\n
      \u2708<\/i>

      Tourism Business<\/h4><\/div>\r\n
        \r\n
      • Operation Officer<\/li>\r\n
      • Sales Executive<\/li>\r\n
      • Marketing Executive<\/li>\r\n
      • Outbound Tour Leader<\/li>\r\n
      • Ticketing Agent<\/li>\r\n
      • Local Guide<\/li>\r\n
      • Customer Service Agent<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n
        \r\n
        \u2605<\/i>

        Event Business<\/h4><\/div>\r\n
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        • Conference Coordinator<\/li>\r\n
        • Function Coordinator<\/li>\r\n
        • Event Sales and Marketing Coordinator<\/li>\r\n
        • Liaison Officer<\/li>\r\n
        • Event Coordinator<\/li>\r\n
        • Exhibition Coordinator<\/li>\r\n
        • Conference \/ Exhibition \/ Event Registration Staff<\/li>\r\n
        • General Support Partner (Usher, Hostess)<\/li>\r\n
        • Exhibition Coordinator<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\t
          \r\n \"Event\r\n <\/div>
          \r\n\t \r\n \r\n
          \r\n

          Why Choose EHTM?<\/h2>\r\n

          Learn by doing, in one of the world's fastest-growing industries.<\/p>\r\n

          \r\n
          01<\/span>

          English & Industry-Focused<\/h4>

          An English programme curriculum with small classes and a strong industry focus.<\/p><\/div>\r\n

          02<\/span>

          Extensive Network<\/h4>

          Connections with Thailand's event venues, hotels, tourism destinations, agencies and partnering universities.<\/p><\/div>\r\n

          03<\/span>

          Promising Career Path<\/h4>

          Excellent internship programmes both in Thailand and overseas.<\/p><\/div>\r\n

          04<\/span>

          Real Field Trips<\/h4>

          Extensive field trips for event venue assessment, hotel operations training and tour guiding certification.<\/p><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\r\n\r\n \r\n\r\n <\/div>\r\n<\/section>\r\n\r\n