Guest Speaker Session Explores Tourism Marketing in a Changing Global Environment
On 7 July 2026 – The Event, Hotel and Tourism Management (EHTM) Program at Naresuan University International College (NUIC) successfully hosted a special guest speaker session titled “Tourism Marketing in a Changing Global Environment” on 7 July 2026 in Room NUIC 309.
The event welcomed students and lecturers from the Event, Hotel and Tourism Management program, providing a valuable opportunity to gain international perspectives on contemporary tourism trends and marketing strategies.
The session was honored by the presence of Prof. Alexandros Apostolakis from the Hellenic Mediterranean University, Greece, who served as the guest speaker. During the lecture, Prof. Apostolakis shared insights into the evolving global tourism landscape, highlighting the impact of digital transformation, changing traveler behavior, sustainability, and emerging marketing approaches that tourism professionals must understand to remain competitive in an increasingly dynamic environment.
This academic activity reflects NUIC’s commitment to providing students with international learning opportunities and strengthening global academic collaboration. Through engagements with distinguished scholars and industry experts from around the world, the college continues to foster academic excellence and prepare students to become future leaders in the tourism and hospitality sector.
Naresuan University International College extends its sincere appreciation to Prof. Alexandros Apostolakis and Hellenic Mediterranean University for their valuable contribution and support in enriching the learning experience of NUIC students and faculty members.