B.B.A. in Event, Hotel and Tourism Management (EHTM)
The Bachelor of Business Administration (B.B.A.) Program in Event, Hotel and Tourism Management (EHTM) International Program offers a unique hands-on learning and practices of the fast-growing industry where students have a full freedom to concentrate in either event management, hotel administration, or tourism management (travel service/destination management/tourism start-up). Under this program, the students will be equipped with critical thinking skills and global perspectives of managerial, entrepreneurial, and research necessary for leading the event, hotel, and tourism industry in Thailand and globally.
Career Opportunities :
- Hotel Business, for example:
- Food and Beverage Staff
- Reservation Officer
- Sales and Marketing Executive
- Management Trainee
- HR and Training Officer
- Butler
- Guest Service Agent
- Marketing Communication Executive
- Revenue Staff
- Concierge
- Agents in other departments of the hotel business in Thailand and abroad - Tourism Business, for example:
- Operation Officer
- Sales Executive
- Marketing Executive
- Outbound Tour Leader
- Ticketing Agent
- Local Guide
- Customer Service Agent
- Event Business, for example:
- Conference coordinator
- Function coordinator
- Event Sales and Marketing coordinator
- Liaison officer
- Event coordinator
- Exhibition coordinator
- Conference/Exhibition/Event registration staff
- General support (runner, usher, booker)
- Exhibition venue coordinator
Number of admissions
40 person/year
Course study period
4 years
Tuition fee
40,000 THB/semester
An International Career by Leading People and Organizations in the Digital Age
Why Choose EHTM ?
✨An English-program curriculum
✨Small classes and industry-focused
✨Promising career path and excellent internship program (both in Thailand and overseas)
✨Extensive field trips for event venue assessment, hotel operations training, and tour guiding certifications
✨An excellent network with Thailand’s/overseas’ event venues, 5-start hotels, tourism destination management offices/travel agencies, and partnering universities
Areas Covered
⭐MICE management and standards
⭐Professional project in meeting, incentives, conventions and exhibitions
⭐Media and digital creation for event project
⭐Digital marketing, public relation, and innovative sales for hotel business
⭐Strategic tourism planning and sustainable development
⭐Risk management, field studies, policy analysis, and research
⭐Financial, HR, marketing, and strategy analysis for EHTM start-up
